# Wizket > Wizket is a creative technology studio and digital growth company, rooted in India and working with businesses worldwide. It designs and builds websites, custom software and management systems, mobile apps, AI automation and AI agents, and runs marketing and branding, all under one roof. - How it works: everything runs on WhatsApp (+91 93433 42755). A quick call about your goal, then a free plan with scope, timeline and a fixed price, then the build with a live preview link. A real person replies within 24 hours (Mon–Sat, 10:00–19:00 IST). - Typical timelines: a website 2–4 weeks; an app or custom software 6–12 weeks. - Works with small businesses and startups; works across time zones and can bill in USD; signs NDAs; stays on after launch for support, updates and hosting. - Email: contact@wizket.com ## Pages - [Home](https://www.wizket.com/): what Wizket does - [About](https://www.wizket.com/about): the studio - [Website](https://www.wizket.com/website): business sites, landing pages, online stores, web apps - [Software](https://www.wizket.com/software): custom software and management systems (inventory, billing, HR, school, hospital, hotel, POS, CRM, ERP) - [Apps](https://www.wizket.com/apps): iOS, Android and cross-platform apps - [AI Automation](https://www.wizket.com/ai-automation): AI agents and automations for email, leads, support, bookings, invoices and reports - [Marketing](https://www.wizket.com/marketing): ads and content on Google, YouTube, Instagram, Facebook, LinkedIn and WhatsApp - [Branding](https://www.wizket.com/branding): name, logo, identity, social media management and PR - [Contact](https://www.wizket.com/contact): start a project on WhatsApp - [Blog](https://www.wizket.com/blog): guides for small businesses and startups ## Blog: About Wizket - [What is Wizket? A creative tech studio for websites, apps, AI and growth](https://www.wizket.com/blog-what-is-wizket): Wizket is a creative technology studio and digital growth company rooted in India that works with businesses worldwide. It builds websites, custom software, apps, AI automation, marketing and branding under one roof. You start on WhatsApp, get a free plan with a fixed price, and a real person replies within 24 hours. - [How Wizket works: from your first WhatsApp message to launch day](https://www.wizket.com/blog-how-wizket-works): You message Wizket on WhatsApp, have a short call about your goal, and get a free plan with scope, timeline and a fixed price as a PDF. Then Wizket builds, sharing updates and a live preview link in a WhatsApp group. A website usually takes 2–4 weeks; an app or custom software 6–12 weeks. ## Blog: Services - [What a good business website needs in 2026](https://www.wizket.com/blog-business-website-guide): A good business website loads fast on phones, says clearly what you do and for whom, shows proof you are real, and makes it one tap to call or WhatsApp you. It also needs basic SEO so Google can find it and analytics so you know what works. Most business sites take 2–4 weeks to build. - [When your business should stop using Excel and get custom software](https://www.wizket.com/blog-when-to-get-custom-software): It is time to move beyond Excel when several people edit the same sheets, numbers do not match, data gets lost, and staff spend hours copying information between files. First check whether a ready-made tool fits how you work. If it does not, custom software built around your process, started small, usually takes 6–12 weeks. - [Android, iOS or both? What to know before you build an app](https://www.wizket.com/blog-android-ios-or-both): Build for the phones your customers use. In India most people use Android, while in markets like the US many use iPhones, so most businesses end up needing both. Cross-platform tools let one codebase run on Android and iOS, which usually saves time. Start with a small first version and grow from there. - [What AI can do for your business today (with real examples)](https://www.wizket.com/blog-ai-for-business-today): Today AI can reliably handle repetitive, rule-based work: replying to common enquiries, booking appointments, following up on leads, reading invoices, entering data and writing routine reports. It is weaker at judgement calls, sensitive conversations and anything where a mistake is costly. The best way to start is to automate one task, keep a person checking the output, and grow from there. - [How digital marketing brings you customers, explained simply](https://www.wizket.com/blog-digital-marketing-explained): Digital marketing moves people through five steps: they see you, get interested, contact you, buy, and come back. Each channel is good at a different step, so Google search catches people already looking, Instagram and YouTube get you noticed, and WhatsApp turns interest into sales. Measure leads and sales, not likes, and keep testing what works. - [What branding really is (and why it's more than a logo)](https://www.wizket.com/blog-what-is-branding): Branding is everything that shapes how people feel about your business: your name, logo, colours, fonts, the way you talk and the experience you give. A logo is only one small part. A strong brand looks and sounds the same everywhere, which makes people remember you and trust you faster. ## Blog: Startups - [Top 5 mistakes startups make with their website](https://www.wizket.com/blog-startup-website-mistakes): The most common startup website mistakes are an unclear message on the first screen, slow loading on phones, no clear next step, writing for the founder instead of the customer, and having no trust signals or tracking. Each one quietly loses visitors who were ready to listen. All five are fixable without starting over. - [Do these 3 things before you spend money on an app](https://www.wizket.com/blog-before-you-build-an-app): Before spending money on an app, first prove that real people want it by talking to them and testing interest with a simple landing page. Then define the smallest version that does one core job well. Finally, decide how you will get users and how the app will earn, and check whether a website or web app would be enough to start. - [7 free tools every startup should use in 2026](https://www.wizket.com/blog-free-tools-for-startups): Start with Google Business Profile, Google Search Console, Google Analytics, Microsoft Clarity, the WhatsApp Business app, Canva and a simple project board like Trello or Notion. Together they help customers find you, show you what visitors do, and keep your team organised, all on free plans. Upgrade or build custom when the free version starts costing you time. ## Blog: Branding - [5 signs your brand looks cheap (and how to fix them)](https://www.wizket.com/blog-signs-your-brand-looks-cheap): A brand looks cheap when it looks inconsistent, crowded or careless: a different logo or colour in every place, too many fonts, blurry photos, no breathing room, and typos or generic lines. Customers read these as signs the business may be careless too. Most fixes cost little: pick a simple system and use it everywhere. - [Logo vs brand: the difference that changes how customers see you](https://www.wizket.com/blog-logo-vs-brand): A logo is the mark that identifies your business, like a signature. A brand is what people think and feel about you, built by every experience: your name, look, voice, service and reputation. A good logo helps people recognise you, but customers choose brands, not logos. - [3 colour mistakes that make people ignore your brand](https://www.wizket.com/blog-brand-colour-mistakes): People ignore brands whose colours are messy, hard to read or forgettable. The three common mistakes are using too many colours with no system, poor contrast that makes text hard to read, and copying competitors or picking colours that do not fit your customers or look wrong on phone screens. A simple system of one main colour, one accent and a few neutrals fixes most of it. ## Blog: Marketing - [Why your Instagram ads aren’t working: 5 common reasons](https://www.wizket.com/blog-instagram-ads-not-working): Most Instagram ads fail for a few fixable reasons: the wrong audience, a weak first second, boosting posts instead of running a campaign with a clear goal, sending people to a page or DM that does not convert, and stopping too early without testing or tracking. Find where people drop off and fix that step first. - [Google Ads vs Meta Ads: which one is right for your business?](https://www.wizket.com/blog-google-ads-vs-meta-ads): Google Ads shows your ad to people who are already searching for what you sell, so it suits urgent needs like a plumber or a clinic. Meta Ads (Facebook and Instagram) shows your ad to people while they scroll, so it suits visual products like a café or a D2C brand. Start with the one that matches how your customers buy, then add the other later. - [Do these 3 things before you run your first ad](https://www.wizket.com/blog-before-your-first-ad): Before your first ad, decide exactly who it is for and the one action you want them to take. Make sure the page or WhatsApp chat the ad sends people to is clear and that someone replies fast. Then set up tracking and a fixed test budget and timeline, so you learn what works instead of guessing. ## Blog: AI & Growth - [5 boring tasks you can hand to AI this week](https://www.wizket.com/blog-tasks-to-hand-to-ai): AI is already good at repetitive work: answering common customer questions, sorting emails and leads, copying data from invoices and forms, writing first drafts, and turning notes into reports. It does the first pass quickly; you still check anything involving money, promises or sensitive decisions. Start with one task that eats your time every week. - [How to reply to every WhatsApp customer, even at night](https://www.wizket.com/blog-reply-whatsapp-at-night): Start with the free WhatsApp Business app: set a greeting, an away message, quick replies, a catalogue and labels. When messages pile up or come in at night, move to the WhatsApp Business API with an AI assistant that answers common questions, takes bookings or orders, and hands tricky chats to a person. Either way, prepare clear FAQs, prices and policies first. - [Top 5 reasons small businesses lose customers online](https://www.wizket.com/blog-why-businesses-lose-customers-online): Small businesses usually lose online customers for five reasons: they reply slowly, they are hard to find on Google and Maps, their website or page is slow or confusing, they show no reviews or proof, and they never follow up after the first message. Each one has a practical fix, and most do not need a big budget.